A Must Read – AP Chief's "Fork In the Road"

Whether you are a Tanner Friedman client, a fellow communications professional, a journalist or just someone interested in what we do, please take two minutes of your time and read this short article.

The CEO of the Associated Press talks about the “fork in the road” for media and makes several on-the-money points that echo the discussions taking places inside our office every day.

Importanty, he says what many others are afraid to articulate. Booming “portals” like news.google.com (which is maybe how you found this blog) are a significant and user-friendly source of news, but produce no original journalism. Where does the journalism come from? Entities that are struggling. Scary stuff if you care about the news.