We have promised to continue to share worthwhile examples of multi-platform communications here on the Tanner Friedman blog. We have discovered another, thanks to Fox News Correspondent Jonathan Serrie, my newsroom colleague at Atlanta’s WSB-TV in the mid-90s.
Jonathan, and other Fox reporters who travel the country and the world covering news, are blogging from “the field” while reporting the news on TV. It’s a very effective blend of traditional and emerging platforms, complete with some first-person perspectives and other elements that work better online than they do on TV.
Check out Jonathan’s “On The Scene” blog here.