Challenges and Opportunities

I had the honor and pleasure of leading a roundtable discussion this morning at the Detroit Regional Chamber on the changes in the media and how they impact businesses.

Small business owners, marketers, non-profit communicators and independent professionals attended the session to learn about how the power of the changing media can work for them.

One point that I urged each attendee to remember bears repeating here: While there are challenges facing traditional media from which they may never recover, there are also new opportunities emerging constantly with new media. A strategy that blends traditional and emerging media tactics will enable an organization to tell its story and deliver its messages.

That’s what we are telling our clients at Tanner Friedman and that’s advice that Chamber members and other professionals must heed to communicate in 2008 and, likely, beyond.