Below, you will see my advice to CBS News to move their national news broadcast to a time where working people, in this day and age, might want to watch it.
WNBC-TV in New York is doing that with their local news. See the press release that explains it. They are cutting their 5pm news (when there just aren’t as many people in front of their TVs) and, instead, doing news on TV at 7pm, when more viewers might be home from work. They are also expanding their news updates online – also smart.
Another plus – the syndicated entertainment show “Extra” will be on at 5pm – so celebrity-focused stories, for the past 10 years a staple of 5pm broadcasts, can be on entertainment shows where they belong.