Video Games Next Messaging Frontier

There’s enlightening news out this week about the hottest way to get your message in front of consumers. The fastest growing ad tactic – buying space with video games online.

Advertising including in-game ads and on video gaming sites is up 39% while other media ad spending is relatively flat, according to a new Business Week article. And it’s not cheap. Total spending for 2006 – $370 million. The Yankee Group reports online in-game advertising could cost up to $600 million per buy.

Think online video gamers are just teenage boys with too much free time? Think again. The average online video game player is 36 years old. And the latest research shows women are just as likely as men to be online gamers.

Media consumption is changing. Entertainment is changing. So should your view of how to reach your targets.