A Suite Way To Communicate

Just days after once again extolling the virtues of multiplatform communications, I discovered a new platform today that is worth sharing.

We were guests in a corporate suite at Comerica Park in Detroit today. The Tigers lost, but the organization hosting us won, with its communications. They have the first fully-branded stadium suite I have ever encountered.

Everything from cups with their logo, magazine racks with their collateral materials, walls painted with their messaging, even a poster in the suite restroom with “best of” covers from their internal publication. The coup de grace, though, was a portion of the suite painted with branding for a new product – one that won’t formally launch until next week.

Like we tell Tanner Friedman clients – tell your story and deliver your messages in every possible way. “Even the stadium suite” could now finish that piece of advice.