Greater Media rocker WRIF ‘gets it’.
One of the first stations in town and the country to effectively utilize High Definition radio with RIFF-HD2 and its online companion RIFF2.com, the station is now unveiling an updated web component featuring a social networking functionality that allows disc jockeys, bands and listeners a range of new, interactive functions that allows visitors the ability to blog as well as upload audio and video. Read more in today’s “On The Radio” column from Art Vuolo.
Hopefully, such inventive websites will, in turn, drive listeners to HD, which is off to a slow start despite its ability to bring new creativity and diversity to traditional, terrestrial radio.