Hispanic Audience Continues To Grow

Last night, I heard a statement that I haven’t been able to get out of my head:

“Right now, there are more Latinos in the U.S. than there are Canadians in Canada.”

That was said by Jessica Pellegrino, the General Manager of WUDT-TV, Detroit’s Univision affiliate. The station celebrated its addition onto Comcast cable systems and planned move to Downtown Detroit with a packed gala at the Detroit Institute of Arts.

Jessica’s statement is a reminder – one we all need – that as communicators, the Hispanic audience is one we have to keep in the front of our minds. In this space, I will be writing more with concrete examples of how this demographic will be changing the way we communicate in this country. In the meantime, check out Univision Detroit’s site at www.univisiondetroit.com – you’ll be impressed about what they are offering the fastest-growing segment of our community.