I-Phone Takes Buzz To Another Level

Someday, marketing and PR students will be learning about this week in textbooks.

The mainstream press is now writing daily about Apple’s new I-phone, following the lead of business and technology media. There is some advertising – on TV and online – but the marketing of the I-phone is PR driven, leading to almost unprecedented “buzz.”

Tech columnist Mike Wendland, who has covered many product launches, describes his points of view on how Apple controls the buzz.

This is a product that no consumer has yet seen – that few people outside of Apple of AT&T have ever seen – but demand is expected to exceed supply next week. That’s the Power of PR.