Island Action In Full Swing

The “Super Bowl of PR” has kicked off and, so far, is living up to the hype.

There are plenty of blogs online updating the news here, so I won’t be redundant.

I will say, though, that this Conference is proving that, sometimes, less is more.  1,700 people are here to essentially do the same thing – tell their stories and deliver their messages.  Sometimes, they only have a few minutes, face-to-face, to do it. 

It’s proof that every organization needs a brief summary of who they are, what they do and how they are different.  Those who can accomplish that will do well this week on Mackinac.  Those who can’t might be forgotten.