"New Media" Leading Mackinac Coverage

Here on Mackinac Island, there are several regional news organizations covering the Conference.  But, unlike past years, you won’t see as much of it in print as you used to.

The Conference is being covered almost in real time.  Shortly after sessions, items are posted online that include text, photos and video.   Even  away from the sessions, the reporters are quickly getting stories online.  Yesterday, a Tanner Friedman client was interviewed by a reporter here, with a story appearing on the news organization’s web site just a short time later. 

Just like “live, on the scene” reporting helped take radio mainstream in its early days, the Internet has changed the way that even “planned” news events like this are being communicated.