TV history was made last week. Anyone who keeps an eye on communications trends should be paying attention.
Univision, the largest Spanish language TV network, was the highest rated network for an entire day. Yes, you read that correctly. Broadcasting entirely in Spanish, for July 19, 2007, Univision was the most-watched network, overall, among adults 18-34, adults 18-49 and teens 12-17.
A youth awards show that day “Premios Juventud 2007” averaged more viewers than ABC, CBS and NBC COMBINED during Prime Time in several major markets. Part of the explanation – Univision does not show reruns in the summertime.
As we have been telling you, the Hispanic audience is growing and Detroit’s Univision affiliate is among the stations that are bucking the trend and gaining viewers.