Taco Bell Promotion Steals The Show

On the Tanner Friedman blog, we like to point out communications programs that work. Here’s one – and it might be more cost effective than you think.

Taco Bell is offering a free taco to “America” if any player steals a base in any game in the World Series. They are advertising this on TV and online (and probably via other platforms also). People are talking about it – wondering how the chain could possibly deliver on that promotion.

Leave it to CNBC’s great sports business reporter Darren Rovell to crunch the numbers. Here’s his blog posting. He predicts that Taco Bell will give away only about $4000 worth of tacos, nationwide.
Talk about promotional value!