A New "Multi-Platform" Media Example

Tanner Friedman is in the Detroit News today, talking about a move by a veteran local media executive. This story is an example of how communicating across multiple platforms, a bedrock of our strategy with clients, is becoming so crucial.

The subject of the article, Rich Homberg, made his mark at Detroit’s WWJ radio by making it more than just a radio station. WWJ produced daily e-newsletters, streamed its signal on-line, created unique on-line content and had a visible presence in the community. Now, he will try to grow that approach at Detroit’s Public TV station, which also operates a Web site, a classical/jazz radio station and a music label.

“Multi-Platform” is a key phrase for us here. And now we see more evidence that the media themselves are embracing it as well.