Love, Detroit! A Love Letter From the City to the World…

Screen Shot 2013-06-03 at 9.01.05 PM…signed, sealed, delivered. That’s exactly what the Tanner Friedman team, with client GalaxE.Solutions and creative collaborator Skidmore Studio, accomplished with the unveiling of the Love, Detroit! campaign at this year’s Detroit Mackinac conference.  And where GalaxE’s “Outsource to Detroit” focused on Campus Martius as an international IT hub, “Love, Detroit!” showcases Motown as a world-class city for living and leisure.

Conceived by GalaxE CEO Tim Bryan, Love, Detroit!”, referring to the letter’s ending salutation, promotes the limitless lifestyle, artistic, cultural and entertainment resources that are uniquely Detroit – from Belle Isle, Campus Martius, Greektown and Mexican Town to Techno Fest, downtown sports teams, even the Nain Rouge Parade. The core message, as told through the words of a personal letter from the city to a “friend”, implores the recipient to: “Come visit. It’s time“.

Complementary to Quicken’s “Opportunity Detroit” push and designed to attract individuals around the country to visit and stay, Love! also offers an important charitable component: Love, Detroit! t-shirts are available free for a donation of $10 to Goodwill Industries of Greater Detroit at Goodwill retail stores and online at

Tanner Friedman was proud to manage the project from concept to completion, including original script writing, visual, voice, music and art direction. The incomparable Skidmore Design ensured vision was fully realized, including logo creation and application to t-shirts and buttons. WDET-FM show host and radio legend Ann Delisi, meanwhile, put the cherry on top, serving as the narrative voice of the city.

Take a look and then be sure to ‘Share the Love” and the video. It can be viewed at: