Web 2.0 Innovation All About 1 to 1 Interaction

As Tim Smith, president of Royal Oak-based Skidmore, Inc. says in the new, November 19th issue of Crain’s Detroit Business, Web 2.0 is as much about approach and mindset as it is about the latest online technology. It’s finding ways to continually and proactively interact with your audience in order to form productive, impactful relationships.

To be sure, social networking and blogging are becoming more prevalent and useful to a wider range of entities—from corporations and businesses to community groups and not-for-profits.

This week’s Crain’s “Innovation” issue also addresses the world of blogging in detail, including its legal and marketing aspects. We are quite pleased to be included in reporter Bill Shea’s piece, in particular with our regularly updated blogs continuing to grow in popularity. Our recent blog on Tom Ryan’s firing by WOMC, in fact, snagged over 100 unique visitors in its first day of posting as well as comments from radio industry veterans and casual listeners alike.

Overall, TannerFriedman.com garners thousands of visits per month (and growing) with our up-to-the-minute blogs on hot communications topics and issues du jour serving as our biggest site driver. It is most rewarding on both a professional and a personal level.