As traditional media content delivery systems (see our recent blogs on newspapers) continue to evolve into new mediums, one long thought to be extinct is actually making a bit of a comeback: vinyl records. Why the renewed appeal?
• Anti-establishment: In a world where iPods and MP3s rule, there are many that are eschewing Apple (and the “corporate” world that they now represent) for a format that is considered more “pure” and “alternative.”
• Sound: As anyone in the know, from sound engineers, producers, recording artists and audiophiles will tell you, vinyl records sound better than MP3s as they allow more dynamic range.
• “Street Cred”: Vinyl is cool again not only because it is different but because it is still utilized prominently by such hip/trend setters as Club DJs, rappers/samplers and the like.
Throw in a bit of nostalgia and the desire by some to possess 60s-90s music in their original format and you turn a one-time relic into RPMs for the mainstream. It’s good to have you back and appreciated once again, old friend.